How HomeStoop works
Every home has a page. And your home earns money for you.
Watch the 90-second explainer. Then read the rest — it's simple.
The one big idea
Right now, your home is on the internet — but strangers make money from it, not you.
Real estate sites, tax records, satellite photos — dozens of companies show your address to the world. HomeStoop flips it. Your home gets its own page. You control it. And when a local business wants to reach your neighborhood, they pay your home — not a giant company.
Part 1
How ad sharing works
Imagine a lemonade stand paying you a nickel every time someone walks by your fence. That's it. That's the whole thing.
A local business wants to reach nearby homes
Say a pizza place opens down the block. They want to tell 40 nearby houses about their new Tuesday deal.
They draw a circle on a map
On HomeStoop, they draw a circle around their shop. HomeStoop counts every home inside the circle — 40 homes.
They pay per home
It costs 5¢ to reach each home. So 40 homes × 5¢ = $2. If someone opens the ad to read more, that home earns an extra 50¢. That's it.
Your home keeps the money
Each home gets its own tiny piggy bank. When it fills up, you can cash it out to your bank, or spend it locally.
Why this is different
On Facebook, ads are shown at you. On HomeStoop, ads are paid to you.
No spam either. Because businesses pay per home, they can't blast a million people for free. They pick the block they actually care about. You see fewer, better ads — and you get paid for each one.
Part 2
How the Medallion works
Think of it like a gold coin with your house's name on it. Only one exists. It stays with the house forever — even after you sell.
You claim your home for free
We mail a code to your address. You type it in. Now your home is officially yours on HomeStoop.
Your home is minted a Medallion
A one-of-a-kind gold coin gets created — just for your house. It has your address, the year, and your home's story written on it. Nobody can copy it.
You add photos, stories, whatever you want
Post pictures of the garden. Write the story of when the porch was built. Your home has its own little corner of the internet.
When you sell, the coin goes with the house
Not to your new address. Not to a filing cabinet. The Medallion stays with the property, and the next family picks up where you left off.
Why bother with a coin?
Because paper deeds get lost. Digital ones don't.
A Medallion is the home's own permanent record. It lives on the same technology that runs the biggest banks in the world. You don't have to know how it works to use it — just like you don't have to know how a car engine works to drive.
The catch (there isn't one)
You don't pay anything. Ever.
On social networks, you're the product. Your attention is what gets sold. On HomeStoop, your home is a vendor in the marketplace — and the money flows to you, not away from you.
No monthly fee
Claim your home, keep it forever. Never a cent.
Yes, we sell data — to you.
Advertisers pay to reach your home. You keep most of it. We take a small cut to run the marketplace. That's the whole business.
No spam
Every ad or message costs the sender. Junk mailers can't afford to reach you.
Part 3
What can your home actually buy?
Small amounts add up. Here's what a typical block earns.
Cash it out
Send it straight to your bank account, like a Venmo.
Fund the school
Donate your home's earnings to your kid's PTA or team.
Local business credit
Spend it back at the pizza shop that ran the ad.
Real numbers
A home in a busy neighborhood might earn $5–$20 a month once the network is full of local businesses. Not a fortune. But it's yours, and today it's zero.
Questions
The stuff people ask
Do I have to know anything about crypto?+
Nope. You'll never see a wallet or a blockchain unless you go looking. The Medallion just works — like how you don't think about how email actually reaches someone.
Is my home's page private?+
The basic address page is public — like it already is on Zillow. But you choose what to add. Photos, stories, pins on the neighborhood safety map: all optional, all under your control.
What if someone claims my home who isn't me?+
They can't. We verify ownership by mailing a code to the physical address. Only the person holding that letter can claim.
I rent — can I still get paid?+
Yes. There's a separate thing called a residence claim just for people who live there but don't own. The building's owner gets the Medallion; the resident gets the ad wallet.
Do I have to see ads?+
Only if you opt in. You can also cap how many per week. But most people leave it on — the ads are from actual local businesses, not junk.
Ready
167 million American homes already have a page waiting.
Find yours. Claim it. Start earning.